About Us
About ITB
Our Story
In The Beginning Incubator and Fund (ITB) was founded in 2021 with a simple but powerful mission:
To empower entrepreneurs who have been historically overlooked — and help them build legacies, not just businesses.
What started as a single-location incubator in Richmond, Virginia has grown into a multi-state platform, operating in:
- Richmond, VA
- Oklahoma City, OK
- Morgantown, WV
In just three years, we’ve served over 95 entrepreneurs and are proudly expanding to serve 900+ entrepreneurs annually by 2026.
Our model is research-backed through our partnership with Langston University, focusing on entrepreneurs from underserved, rural, minority, disabled, and returning citizen communities.
At ITB, we believe in birthing businesses that build futures.
Our Core Values
- Equity: Entrepreneurship should be accessible to everyone.
- Resilience: We integrate mental health and business growth together.
- Innovation: We lead with research, data, and real-world success.
- Empowerment: We help individuals become builders of their own legacies.
- Community: We are stronger together, creating thriving ecosystems.
What Makes ITB Different?
- Culturally centered entrepreneur training
- Mental health and business development integrated in all programs
- Real capital access through KIVA partnerships and the ITB Fund
- Federal research partnership to design better entrepreneur support models
- Specialized niche services (grant readiness, virtual business services, procurement certification support)